FINANCIAL PSYCHOLOGY COACHING FOR THE NEXT GENERATION OF FAMILY BUSINESS AND FAMILY WEALTH INHERITORS

'Until you make the unconscious conscious, it will direct your life and you will call it fate' - Carl Jung

Our money story shapes far more than our finances — it influences how we lead, connect, and live.

Yet for many family business and family wealth inheritors, unexamined beliefs and emotional patterns around money can create pressure, isolation, and limits on their potential and joy.

Next Gen Money Coach, founded by Certified Money Coach (CMC)® Shivani Pathak, exists to change that.

Drawing on expertise in coaching psychology, financial wellbeing, and an MBA — alongside lived experience in business and the family office world — Shivani provides a trusted, judgement-free space to explore and transform money patterns.

The result? A life of greater peace, purpose, and prosperity — and with it, the ability to create and steward wealth intentionally and impactfully for families, businesses, and communities.

Common Client Challenges:

 

  • Persistent money-related fear, anxiety, guilt, or shame
  • Self-sabotaging money behaviours (i.e. overspending/under-earning etc.)
  • Struggles balancing career ambitions with financial realities and family responsibilities
  • Feeling disconnected from purpose, meaning, or motivation 
  • Relationship and family tensions linked to money matters
  • Navigating the complex emotions and expectations tied to inherited wealth or family business dynamics

Expected Coaching Outcomes:

 

  • Increased self-awareness around money beliefs and behaviours
  • Improved self-esteem and confidence

  • Reduced stress and emotional burden related to money

  • Clearer financial goals and improved decision-making 

  • Greater career clarity and progression

  • Stronger alignment between values, purpose, and daily actions

  • Easier, more open romantic and family relationships

  • A deeper sense of peace, purpose, and prosperity

Explore Coaching Services

ABOUT THE COACH

With over a decade of diverse experience across business and entrepreneurship, Shivani's career has spanned the US, UK, and India—working with leading global brands and fast-growing startups. She began her professional journey at Estée Lauder in New York, before moving into high-growth ventures backed by Rocket Internet, Gartner, and Battery Ventures. Shivani also founded a luxury fashion jewellery brand and worked closely with a family office in an operational role, before pivoting into financial wellbeing.

 Her qualifications include:

- Certified Money Coach (CMC) –The Money Coaching Institute

- Certified Financial Coach – Wise Monkey Financial Coaching

- Certificate in Leading the Family Office – IMD Switzerland

- MBA in General Management – NYU Stern School of Business

- MA in Marketing – ESCP Europe

- BA in History – University of Pennsylvania

As part of her commitment to advancing the financial wellbeing space, Shivani works as a lead contributor at the Financial Times' Financial Literacy and Inclusion Campaign (FT FLIC), responsible for their India programme.

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